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TikTok Provides Viewers Control to Reduce Artificial Intelligence-Made Videos in Personal Streams

Users will soon have a new feature that permits them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 thousand million AI videos.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a widespread launch. This development comes amid a rise in content created by AI, fueled by recent content generation software.

AI Content on Other Platforms

It has been noted that nearly one in 10 of the quickest rising content creators on a competing service exclusively feature AI-generated videos. A considerable share of this material is deemed mass-produced AI material, a label for substandard, mass-produced content that is frequently illogical or bizarre.

Our research shows that numerous viewers appreciate content produced via AI tools, from AI artwork to educational videos, and we aim to give people the option to adjust the amount of that, according to their own preferences,” commented a company executive.

AI on the Platform

The service announced that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 million media items are added to the platform each day, making clips made by AI a limited part of its total content library.

Customizing Your Feed

Members will be able to decrease or raise the amount of AI-generated videos they see by opening the content preference option in the application and picking “AI-generated content”. Other topics that are already be controlled under the filter cover current affairs, fashion, beauty, and dance.

Content Labeling and Policies

The platform’s rules oblige creators to label convincing AI-generated content, and it forbids harmful fake videos of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be deleted under its terms of service.

In addition, the app will now attach an AI-generated watermark to content made using its proprietary AI systems, or flagged by an industry-wide initiative for recognizing content made by AI. This action is designed to help prevent users from seeking to bypass the tagging system.

Educational Initiatives

The platform is also establishing a $2 million awareness program for specialists and institutions to produce learning resources about ethical AI use. This project will assist educational bodies specializing in training coding and technology.

Platform Protection

TikTok has supported its content review process, following controversy over proposals to cut jobs for numerous content moderators in the United Kingdom. TikTok is set to cut a significant number of roles in its content moderation department in London, with labor groups and digital protection specialists voicing alarm that humans are being replaced by automated systems.

A trust and safety lead clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most graphic content before it is viewed by staff. The company stated a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to the use of its automated systems.

It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to limit contact with dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”
By

Marisa Garcia

A tech strategist with over a decade of experience in digital transformation and business innovation.

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