The retail giant Implements Buying Restrictions on Pokémon TCG Products
In a significant move, Walmart has begun enforcing strict limits on how many Pokémon trading card items customers can acquire during a single visit. This policy was activated as of early November, according to a company memo shared with employees.
Addressing Scalper Activity
Although not formally announced by Walmart, many believe this decision was influenced by a viral TikTok video that showed a customer buying an enormous quantity of Pokémon card products at a checkout counter. The employee featured in the video faced widespread backlash for allowing the large-scale transaction to proceed.
Rule Specifics and Possible Weaknesses
The new restriction specifies that shoppers may only buy a maximum of five trading card packs or boxes each time they enter. Yet, the wording has raised questions due to its vagueness. Precisely what qualifies as a "box" remains unclear, and if someone could buy five high-value Elite Trainer Boxes is uncertain.
Additionally, because the restriction is based on each visit, theoretically a determined scalper could make multiple trips—buying five items each time—to gather significant stocks throughout the day.
The Reseller Crisis
For the average collector, such efforts might seem over the top, yet for resellers, it's common behavior. Over the past few seasons, scalpers have greatly contributed to frequent stockouts of Pokémon cards, driven by the game's rising popularity.
Certain buyers aim to resell sealed items for a profit, while others hunt for valuable pulls that can fetch extraordinary prices. As an example, the Mega Lucario ex card in recent releases has been listed for over $800 on various platforms.
Upcoming Releases
This policy change aligns with the imminent release of the Phantasmal Flames set, coming on November 14th. Early listings indicate chase cards like the Charizard mega evolution listed for nearly $1,500, emphasizing the persistent interest and likely reseller attention.
With any luck, the retail limits will help reduce bulk purchases and improve availability for true fans and casual players as well.
